Effective date: October 8, 2026
First Select Refrigeration Inc. (“First Select”, “we”, “us”) respects your privacy. This Privacy Policy explains what personal information we collect through firstselect.ca, how we use it, and the choices you have. We handle personal information in accordance with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable privacy laws.
1. Information we collect
- Information you give us: your name, company, email address, phone number, address and message when you fill out a contact or quote form, contact us by phone, email or WhatsApp, or create an account.
- Order information: if you place an order through our online store, we collect billing and shipping details. Payments are processed by our payment provider; we do not store full payment card numbers on our website.
- Technical information: your IP address, browser and device type, pages visited and the date and time of your visit, collected automatically for security and to understand how our website is used.
2. How we use your information
- To respond to your questions and provide quotes, products and services.
- To process and deliver orders and provide after-sales support.
- To improve our website and the experience of our visitors.
- To protect our website against spam, fraud and security threats.
- To meet our legal and accounting obligations.
We do not sell your personal information.
3. Website analytics (Microsoft Clarity)
We use Microsoft Clarity to understand how visitors use our website. Clarity captures how you interact with our pages (for example clicks, scrolling and mouse movements) through heatmaps and session recordings, using cookies and similar technologies. Clarity masks text typed into forms by default. This data is processed by Microsoft under the Microsoft Privacy Statement. You can limit this tracking by blocking or deleting cookies in your browser settings.
4. Cookies
Our website uses cookies to keep the site working (for example, your shopping cart and login), to protect forms from spam (Google reCAPTCHA), and for analytics as described above. You can control or delete cookies in your browser settings; some parts of the site may not work properly without them.
5. Service providers
We share personal information only with trusted service providers who help us run our business, such as our website hosting provider, payment processor, email and backup services, security tools, and Google reCAPTCHA. These providers may store or process information outside Canada, including in the United States, where it may be subject to the laws of that country.
6. How long we keep information
We keep personal information only as long as needed for the purposes described above or as required by law (for example, tax and accounting records), and then delete or anonymize it.
7. Security
We use reasonable safeguards to protect your information, including secure (HTTPS) connections, security software and regular backups. No method of transmission over the internet is completely secure, so we cannot guarantee absolute security.
8. Your rights
You may ask to access the personal information we hold about you, ask us to correct it, or withdraw your consent to its use (subject to legal or contractual restrictions). To make a request, contact our Privacy Officer using the details below. You also have the right to file a complaint with the Office of the Privacy Commissioner of Canada.
9. Changes to this policy
We may update this Privacy Policy from time to time. The updated version will be posted on this page with a new effective date.
10. Contact us
Our Owner is responsible for our compliance with this Privacy Policy and acts as our Privacy Officer. Questions, requests or complaints about how we handle personal information can be sent to:
Privacy Officer (Owner)
First Select Refrigeration Inc.
Unit 24, 1110 Finch Ave W, North York, ON M3J 3M2
Email: info@firstselect.ca
Phone: +1 (416) 799-6964